Grazia Giuliani, creative designer, and Caterina Chiesi, founder and marketing firector of the maison, talk Grazia'lliani: from how the brand came into being to how they came up with the really innovative design concept based entirely on Italian fabrics and craftsmanship.
Grazia Giuliani, the designer: "Viscose and cashmere, viscose and silk, silk shiffon are some of the exclusive fabrics we use in Grazia'lliani. The colours we use are also very special. I personally create them in our lab and pass them on to our fabric makers".
Caterina Chiesi, marketing director: "Grazi'alliani is focusing on emerging markets, making our business increasingly digital so our high-quality brand reaches new customers through digital marketing.